Whitney M. Young Jr., Professor of Marketing, Wharton School, University of Pennsylvania
Professor Americus Reed, II, is the Whitney M. Young Jr., Professor of Marketing at the Wharton School, University of Pennsylvania, where he has served on faculty since 2000.
He brings 25 years of research, teaching and consulting experience in leveraging deep social psychological analysis on how the topic of “Identity” and the complexity of how a person, organization, brand, or service creates self-expression and how this interfaces with various domains of business (Accelerating Growth, Creating True Loyalty, Work Identity and Organizational Culture and Calling, Persuasion and consumer targeting, and Brand Crisis). As a part-time entrepreneur and full-time fitness enthusiast, Professor Reed co-founded Persona Partners — (http://personapartnersltd.com/) a consulting firm that focuses on strategies to create “Identity Loyalty” He has consulted with such companies as Americhoice, The Philadelphia Eagles, The Department of Education, Vistakon (a Johnson and Johnson co.), NIKE, the American College of Physicians and others related to the marketing and development of products associated with health and fitness.
An avid musician and athlete, he is a tireless educator with infinite energy. Drawing upon the super powers of both right brain left brain, Americus relentlessly motivates, inspires and engages his audiences with humor, wit and creativity, but importantly infused with science, data and evidence.
He has authored more than 50 articles, book chapters and cases on the topic. He also has been featured on CNN, CNBC, Forbes, Wall Street Journal, Huffington Post, New York Times, NPR, the Hidden Brain Podcast, and Knowledge at Wharton.
Reed hosts a podcast called Marketing Matters, which airs live on Wednesdays on Wharton’s Sirius XM Channel 132 Business Radio. He teaches customer analysis, branding, and consumer psychology to undergraduate, graduate, doctoral, and executive students.