100th Conference Keynote Speakers

Sunday Keynote Speaker


Americus Reed, II

Whitney M. Young Jr., Professor of Marketing, Wharton School, University of Pennsylvania

Americus Reed is a Father, Professor, Researcher, Entrepreneur, Speaker, Angel Investor, Fitness Geek, Musician and Student of life. Unlike other educators and motivational speakers, he brings all of his own identities to bare tocreate a right brain and left brain fusion of deep scholarly research and pop-culture “edutainment.” His limitless passion energizes his work as the world’s leading “identity theorist.” His deliverables are designed to inform, advise and collaborate with the world’s obsessively intellectually curious individuals and most cutting edge organizations. Americus’ calling is to help them diagnose, identify and develop their unique gifts inherent in their own identities, so that they may flourish and thrive in all aspects of their lives.

He is the Whitney M. Young, Jr. Professor of Marketing at the Wharton School. He brings 25 years of research, teaching and consulting experience in leveraging deep social psychological analysis on how the topic of “Identity” and the complexity of how a person, organization, brand, or service creates self-expression and how this interfaces with various domains of business (Accelerating Growth, Creating True Loyalty, Work Identity and Organizational Culture and Calling, Persuasion and consumer targeting, and Brand Crisis).

As a part-time entrepreneur and full-time fitness enthusiast, Professor Reed co-founded Persona Partners— (http://personapartnersltd.com/) a consulting firm that focuses on strategies to create “Identity Loyalty” He has consulted with such companies as Americhoice, The Philadelphia Eagles, The Department of Education, Vistakon (a Johnson and Johnson co.), NIKE, the American College of Physicians and others related to the marketing and development of products associated with health and fitness.

An avid musician and athlete, he is a tireless educator with infinite energy. Drawing upon the super powers of both right brain left brain, Americus relentlessly motivates, inspires and engages his audiences with humor, wit and creativity, but importantly infused with science, data and evidence.

He has authored more than 50 articles, book chapters and cases on the topic. He also has been featured on CNN, CNBC, Forbes, Wall Street Journal, Huffington Post, New York Times, NPR, the Hidden Brain Podcast, and Knowledge at Wharton.

Reed hosts a podcast called Marketing Matters, which airs live on Wednesdays on Wharton’s Sirius XM Channel 132 Business Radio. He teaches customer analysis, branding, and consumer psychology to undergraduate, graduate, doctoral, and executive students.

Sponsored by:

NCTR Corporate Advisory Committee

Sunday Keynote Speaker


Amy Walter

National Editor of the Cook Political Report & Host of WNYC’s The Takeaway Fridays

For more than 20 years, Amy Walter has built a reputation as an accurate, objective, and insightful political analyst with unparalleled access to campaign insiders and decision-makers.

Walter is national editor of the Cook Political Report and a frequent on-air analyst. She appears weekly on “Politics Monday” on the PBS NewsHour and hosts WNYC’s nationally syndicated public radio news program, “The Takeaway Fridays.” In addition, she is a regular Sunday panelist on NBC’s “Meet the Press” and CBS’s “Face The Nation” and appears frequently on “Special Report with Bret Baier” on FOX.

Since 1998, Walter has provided election night coverage and analysis. She is the former political director of ABC News and the former editor-in-chief of The Hotline. Named one of the “Top 50 Journalists” by Washingtonian magazine, Walter was dubbed one of the most powerful people in politics in George magazine. She also won The Washington Post’s Crystal Ball Award for her spot-on election predictions.

Walter graduated summa cum laude from Colby College, honored with an honorary PhD and as a Trustee Emeritus. She is also a member of the Board of Advisors for the University of Chicago’s Institute of Politics.

Sponsored by:

Monday Keynote Speaker


Pippa Malmgren

American Policy Analyst, Author & Former U.S. Presidential Advisor

Dr. Pippa Malmgren is a multiple bestselling author who is a world expert in the Economy, Leadership, and Technology. She is especially interested in explaining trends in the economy that people can take advantage of or better prepare for.  A two-time World Economic Forum Global Leader for Tomorrow, Pippa is an internationally regarded financial authority and trend spotter who takes on economics through a unique holistic lens, showing companies and individuals how they can extract valuable insights and economic implications by tapping into subtle signals strewn throughout our daily lives.  A former advisor to the US President, British Prime Minister, and to the National Economic Council, Dr. Malmgren shows audiences the human side of economics by demonstrating how everyday details ranging from hemlines to cereal boxes tie into the larger financial picture.  As a successful entrepreneur she shares her techniques for forecasting trends, finding opportunities, and fully capitalizing on them.  Dr. Malmgren is one of the few experts who accurately predicted the 2007-2008 Real Estate Bubble, BREXIT, and Donald Trump’s victory in the 2016 U.S. presidential election.

Pippa is the bestselling author of “Signals: How Everyday Signs Can Help Us Navigate the World’s Turbulent Economy”, “The Leadership Lab” (which won the Independent Press Award 2020 – Leadership Category and was the Business Book of the Year 2019 in the UK Business Book Awards), and “Geopolitics for Investors”.  Her timely and critically acclaimed 2020 release, “The Infinite Leader: Balancing the Demands of Modern Business Leadership”, Pippa and her co-author argue that the spectacular leadership failures that we have witnessed in recent history, stretching across business, community life and politics, can be explained by a lack of balance.

In 2019 Computer Weekly named Dr. Malmgren as one of the Most Influential Women in Tech in the UK. In late 2018, she was named one of the Fifty Top Inspiring Women in the UK and one of the Top 100 in Tech by @WATC_WeAreTech. She serves as a judge on The Queen’s Enterprise Business Awards in 2018 and 2019 and as a judge for the EG Property Awards. She and Walter Isaacson together won the 2015 Intelligence Squared Debate on Robotics. Forbes has called @DrPippaM a “Must Follow” on Twitter since 2015. In 2018 she was listed as one of the Most Influential Economists in the World, Most Influential in Geopolitics. Top 100 Women in Blockchain, 5th Most Powerful Women in Finance and the 3rd most important Influencer on Robotics on Twitter (2017).

Pippa is a regular guest on CNBC and Bloomberg and often on the BBC including on The Today Program, Newsnight and Hard Talk. She serves as an advisor on the boards of the MIT Legatum Center for Development and Entrepreneurship, Indiana University, the Ditchley Foundation, and Action for Children.

Dr. Malmgren encourages us to not get caught up in the headlines and talking points of financial experts, but rather to observe and analyze what we actually see happening around us, because too often people freeze their plans due to doom-and-gloom predictions, ironically bringing on the economic woes that were forecasted. Dr. Malmgren observes, “Instead of looking to Washington or London or Brussels for the answer, the answer is in your own assessment of what you are capable of in the circumstances that present themselves.”

Sponsored by:

Tuesday Keynote Speaker


Manuel Scott

Speaker, Author & Original Freedom Writer

An original Freedom Writer whose story is told in part in the 2007 hit movie, Freedom Writers, Manny Scott has energized almost two million leaders, educators, volunteers, and students worldwide with his authentic, inspiring messages of hope. On the road up to 300 days per year for the last two decades, Manny Scott is on a mission.

By age 16, Manny’s story was almost over: His father was incarcerated, he missed 60-90 days of school annually from 4th to 9th grade, he dropped out of school at age 14, he lived in 26 places by age 16, and his best friend was brutally murdered. Sensing that the end of his life was near, Manny sat down on a park bench, and considered how he would make others feel the depth of despair and anger roiling in his soul. He says, “When I look back, I now see that I was heading down a path that would have destroyed me.”

Then, several individuals entered his life and helped him turn the page. He returned to school and ended up in the back of Erin Gruwell’s English class—a group now known worldwide as the Freedom Writers, portrayed in the 2007 hit MTV movie. She and several others helped Manny go from Fs and Ds to As and Bs. They helped him become the first person in his family to graduate from high school and go to college. Through extremely hard work, and with the help of others, Manny is now living the life of his dreams.

In 2007, he founded Ink International, Inc, an education consulting firm that has empowered nearly two million people to improve the quality of not only their own lives, but also the lives of those around them. He has helped hundreds of organizations raise student achievement and leader effectiveness in 49 states and five continents; and, he has helped prevent thousands of dropouts and suicides.

He is now happily married, a doting father of three, a pilot, a Ph.D. student, and one of the nation’s most sought-after speakers.

Sponsored by:

NCTR Corporate Advisory Committee